Top digital marketing trends you should follow

It can be overwhelming to stay on top of the latest digital marketing trends with the constantly changing tools, algorithms, and technologies. Through SEO, you can raise your website’s visibility and organic traffic. Create a brand with only your online presence. A properly run PPC campaign will increase sales. But how can you decide what to concentrate on?

The saying “work smarter, not harder” is the key to success. We’ve done the legwork and research for you because our digital marketing company must be on top of current and emerging trends. Here are some digital marketing trends we’re watching as 2023 draws closer.

The newest trends in digital marketing for 2023

1. Data gathering

Businesses are anticipated to become more aggressive in obtaining data through various methods starting in 2023. One technique to get client data that could help your sales funnel or affect your next business decision is through forms. Even the simplest forms collect useful data that can assist you in converting browsers into customers.

You can add client information, such as name, email address, and phone number, to your mailing list or track their website usage if you use a CRM. This will make it easier for your sales team to determine where the website visitor is in the buying process.

2. Local SEO using Google Verified Listings

Your Google My Business listing offers helpful information and aids in determining your location for companies that operate locally, such as a plumbing service or veterinary clinic.

It helps to appear for “near me” searches to have a geographically defined service area with a Google My Business listing. Additionally, it enables customers to discover more about your company in Google Search results. Your operating hours, address, and user-generated star ratings are all readily visible to potential customers.

Verify your Google business listing and maintain the information current to ensure that the information displayed is accurate. The advantages of having your business verified are:

  • Your company’s information can be managed in Search, Maps, and other Google services.
  • Businesses that have been verified are more reliable and respectable than unverified rivals.
  • If someone tries to pose as the owner and claim your listing as their own, you can avoid fraud by verifying your business.

You can verify the verification status of your Google My Business listing if you need clarification on it. If it hasn’t already, you can begin the quick process of having Google verify your company.

3. Voice Search

The popularity of voice-activated digital assistants is still on the rise. Let’s face it, some homes speak to Alexa, Siri, or Cortana more frequently than their family members. One of the biggest changes in how we use keywords has resulted from the popularity of voice search on our phones and at home.

Consider this. When we use Alexa to search for information, we phrase our queries differently than when we use Google. For instance, a person looking for the closest Malaysian restaurant can ask Cortana, “Where is the closest Malaysian restaurant,” rather than typing “Malaysian restaurant near me” into Google. When creating content, base your keyword selection on potential questions users of Siri or Alexa might ask. This can boost your visibility, and the popularity of digital marketing continues to grow.

4. Visual Search

Users may now upload an image and acquire information on an object just by looking at it instead of typing a description into Google. When users upload a plant photo, the search returns information about the species, whereas a landmark image returns historical information. Similar items and locations are produced when a user searches for a product. Search engines like Google Lens, Pinterest Lens, and others turn a user’s camera into a search engine.

How can your company benefit from visual search? You can include high-quality photographs tagged with illustrative keywords in your online collection, add an image search function, and (if your target audience is on Pinterest) think about running ads there. Those who advertise with them profit from increased search results for their brands.

Also, take into account the following:

  • Search engines will be more likely to see your photographs if you have an image sitemap.
  • Before adding photographs to your website, give them descriptive file names and add “Alt tags” (alternative text for images).

The trends in digital marketing are ever-evolving. For the foreseeable future, the strategies above and concepts will completely revolutionize the game. Consult with a digital marketing consultant if you need assistance.

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